Mint Talent
Mint Talent

CRM & Lifecycle Marketing

We recruit CRM and Lifecycle Marketing professionals who design, implement, and optimise customer engagement strategies across all stages of the journey.

About the role

CRM & Lifecycle Marketing specialists manage customer engagement strategies, retention campaigns, and marketing automation initiatives. They use data-driven insights to personalise interactions and optimise customer journeys for maximum lifetime value.
Develop and implement campaigns across email, CRM platforms, and loyalty programs, analyse customer behaviour, and refine strategies to increase retention, engagement, and revenue growth.
pexels tirachard kumtanom 112571 601170

Key Duties & Accountabilities

CRM & Lifecycle Marketing roles focus on personalising customer journeys, improving retention, and maximising engagement and lifetime value.
  • Design, implement, and optimise CRM campaigns and automation workflows.
  • Analyse customer behaviour and segment audiences for targeted messaging.
  • Create personalised content to drive engagement and loyalty.
  • Monitor campaign performance and recommend optimisations.
  • Manage loyalty programs, incentives, and customer communications.
  • Collaborate with marketing, product, and analytics teams.
  • Maintain CRM data quality and integrity standards.
  • Support A/B testing and performance analysis initiatives.
  • Develop reports and insights to influence strategy decisions.
  • Ensure campaigns comply with data privacy and marketing regulations.

Featured roles

View All Jobs
pexels shkrabaanthony 6632543

Drive Engagement Through Customer Insights

Whether your expertise is email, automation, or lifecycle strategy, we match you with roles that leverage your skills and maximise impact. Join teams that value personalisation, data-driven decision-making, and customer-centric strategies. Your next marketing career move starts here.
Apply Now